Poznajcie Tallinder

Lider na polskim rynku odzieżowym zaprezentował kolekcję nowej marki odzieżowej – Tallinder.

Jeżeli nie kojarzycie samej spółki LPP, z pewnością znacie jej pokaźne portfolio: RESERVED, Cropp, SiNSAY, House oraz MOHITO. Tallinder zdaje się stanowić odpowiedź na potrzeby najbardziej wymagających Klientów – elegancka, uniwersalna klasyka spodoba się wszystkim tym, którzy nie podążają ślepo za trendami lecz stawiają na ponadczasowe rozwiązania. Atutem ubrań nowej marki ma być wysoka jakość materiałów.

A jak nowa marka prezentuje się cenowo na tle braci i sióst? Niestety nie mamy dobrej wiadomości dla osób spoglądających w pierwszej kolejności na metkę z kwotą. Prawdopodobnie cenowo będzie na poziomie Massimo Dutti, COS czy Tommy Hilfiger. I tu też Redakcja ma zagostkę: czy spółka, której mocną stronę produktów stanowiła umiarkowana cena, jest w stanie  przebić się na polskim rynku z nową marką walcząc z gigantami kojarzonymi od lat z markami luksusowymi?

Przed Brand Managerem Tallindera stoi zatem nie lada wyzwanie. Czy w przypadku marek premium kluczowe nie jest stwierdzenie, że „płaci się za markę”?

Niedługo poznamy markę bliżej – w lutym planowane jest otwarcie pierwszego salonu w Polsce.

Zainteresowanych tematem odsyłamy do bardzo ciekawego wywiadu udzielonego przez Juliana Chmielewskiego – Brand Managera –  polskiemu wydaniu Elle.

Kolekcja Wiosna/Lato 2016
t3 t5 t6 t7 t8 t10 t11 t16  tal2

fot. mat. prasowe

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